POEM 3 of The Japan Health Care Dental Association

(2009. 2.28)

Seiichi Sugiyama: Investigation of new patients at the dental clinics. The Journal of the Japan Health Care Dental Association, 8(1); 36, 2006.

The commercial of tobacco

In Japan, the commercial of tobacco used to represent positive images.
But now we tend to see publicity on smoking manners. This is because of "Framework Convention on Tobacco Control" (FCTC) issued in February, 2005, and Japan had to take the world standard action towards tobacco control. Since then, publicity on tobacco has become what warns smoking risks.

FCTC is an international cooperation treaty that postpones commercial activities to country's right to protect nation's health. This regulation is essential for preventing import of poisonous tobacco. In the developed countries, tobacco controls are severer than the FCTC. They limit tobacco ads and declare for the damage from tobacco. On the contrary, Tobacco Business Law in Japan postpones nation's health to tobacco industries and nation's finance. Such a law exists only in Japan. This is why Japanese tobacco packages include little about damage from tobacco. In addition, the tobacco industry belongs to Ministry of Finance in Japan.

Restriction of Tobacco Ads and Promotion

Countries:	UK & Northern Ireland	France	Italy	Germany	Korea	Japan
National broadcasting	Prohibited	Prohibited	Prohibited	Prohibited	Prohibited	Accepted
International broadcasting	A	A	A	A	P	A
National Newspaper	P	P	P	A	A	A
International Newspaper	A	P	A	A	A	A
Bulletin Board/ Outdoor advertising	P	P	P	A	P	A
Point of sale system	A	A	P	A	A	A
Internet	A	n/a	A	A	P	A
Free distribution	P	P	A	A	P	A
Discount sale	P	P	A	A	P	P
Non-tobacco products with the name of tobacco brands	P	P	A	A	A	A
Tobacco products with the name of non-tobacco products	P	P	A	A	A	A
Exposing tobacco products on TV programs or movies	P	P	P	A	A	A
Sponsoring activities at events	P	P	A	A	A	A

Warnings in tobacco package

Countries:	UK & Northern Ireland	France	Italy	Germany	Korea	Japan
Prohibition by laws/ regulations of expressions which may cause misunderstandings about tobacco	Yes	Yes	Yes	Yes	No	No